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Underwriting & Development
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You Demonstrate
Community Concern:
Underwriting identifies your business, products
and services as supporting community radio programming.
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Cost-Effective
Identification:
Underwriting puts your business in the spotlight
with a diverse ans loyal segment of public
radio listeners, at rates far below commercial media.
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Image Enhancement:
Underwriting acknowledgements are concise and
gimmick-free, linking your business or organization
with the high-quality image of commercial-free radio
in the community interest.
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Tax Benefits:
Underwriting is a tax-deductible, charitable
contribution to Listeners Community Radio, KRCL.
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Reach a
Specific Audience:
You can position your announcements during programs
that appeal to the market segment you are trying
to reach.
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Support
programming you enjoy:
Identify your business with a particular style
of music or personality found only on KRCL.
About Your Underwriting
Spot
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KRCL airwaves are intended to inform and educate
the public in a non-commercial way. The purpose
of underwriting messages is to acknowledge our
supporters and provide a brief description of
their products and services.
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Business underwriting
messages are 15 seconds long. The Underwriting Manager
will help you craft a message that
will be concise, impactful, and comply with
the guidelines of the FCC and KRCL.
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Underwriting
spots are recorded at KRCL. Production costs are generally
included in the underwriting rates.
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Messages may not
include comparative or qualitative descriptions,
music, pricing, calls to action, or inducements
to buy.
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Underwriting
spots for a non-profit organization are 30
seconds long and may contain music.
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KRCL reserves
the right to decline underwriting support if the
products, services or practices of a business are
deemed in conflict with the mission of KRCL or the
public interest.
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Sample Wording
for Your Underwriting Spot: "Support for
KRCL provided by [Business Name], featuring [product
or service description]. More information is available
by calling [phone number], or on the web at [website
address]."
Underwriting
is affordable!
Interested
in supporting KRCL through underwriting?
Email Shawn Jimerson or call (801) 363-1818
Join these other fine businesses in supporting
KRCL!
KRCL Development
KRCL Development is committed to providing easy ways for devoted listeners to make financial contributions to support KRCL's sustainable future. We do this by promoting a number of giving scenarios including Radiothon on-air pledge drives, web donations, grants, major gifts and social media networking. |
What can you do to support KRCL?
Listen. Volunteer. Give. All contribute to KRCL's healthy future. Your financial donations help pay the approximately $3000 per day it costs KRCL to be on-the-air in fulfillment of our mission: to strengthen community through diverse, independent and progressive public affairs and music programming. |
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| Name of Level |
Amount |
Benefit |
| KRCL Member |
$30 Annual |
The benefit of being a KRCL Member is knowing that your community radio station survives and thrives because of donors like you. |
| KRCL Hardcore |
Monthly donation of
$10 or more |
The most popular way to achieve KRCL Hardcore status is through CD of the Month, a $40 monthly donation which gives you a great new music CD delivered to your home every month. |
| KRCL Activist |
$1000 Annual |
Become a KRCL Activist by participating in all levels above as well as Radiothon on-air pledge drives, underwriting, or through grants or other gifts. |
| KRCL Philanthropist |
$10,000 Annual |
Become a KRCL Philanthropist by participating in all levels above, as well as sponsoring special events. |
Each donation level comes with unique benefits. To see thank you gifts, go to www.krcl.org
and click Donate Now. To customize your benefits, call KRCL Development at 801-363-1818.
Thank you for supporting KRCL 90.9fm, All the Radio You Need. |
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